Search engine optimisation (SEO) is the process of increasing the visibility of a website on the major search engines. 90% of the search traffic conducted in the UK is on Google so this is the main search engine we focus our efforts on. SEO is often referred to as natural or organic results. The higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. These visitors can then be converted into customers.
Optimising the content of your website will provide essential data that search engines will use to determine what your content and your business is all about. If the content of your website is not opimised correctly then search engines such as Google will not get an accurate understanding of your business and the services you offer.
Get your business phone number, hours, & directions on Google Search and Maps with Google My Business. The map that appears below the top 4 ad’s on Google but above the 1st organic results displays the top 3 results of Google My Business, when optimised correctly these links will provide significant search traffic to the websites listed here. Google reviews gained by a business are also displayed in the Google My Business search results section.
Working on conversion optimisation is the process of optimising a website to increase the amount of visitors that turn into customers or take the desired action the webpage is driving them towards. A conversion can be qualified in a number or difference ways including eCommerce sale, telephone enquiry, email enquiry, contact form submission, newsletter sign up, article download amongst others.
Video marketing is playing an ever increasing role in search engine optimisation and marketing in general with the explosion of YouTube, Snapchat and Instagram video is playing an ever increasing role in communicating a brands message with its audience. Recent studies have suggested that 74% of all current internet traffic is video. Also the use of the word “video” in the subject of an email increases open rates by upto 19% and click through rates by 65%.
In 2016 51% of all internet traffic was conducted on a mobile device, over taking conventional methods for the 1st time since the internet was established. Optimising your website for mobile devices is essential for a good ranking on Google and also for your end users experience of your website. Mobile first design is now a term that is used throughout digital marketing and should form part of all successful SEO campaigns.
Excellent results from the helpful team at SEO Geeks, we use them on a number of targeted campaigns and would happily recommend their services, give them a try!
Easy to understand SEO plan that has provided a ROI (return on investment) from the 1st month. We can track the work being carried out and have seen a impressive increase in sales and enquiries.
I was really impressed to see that after only 3 months we was able to reduce our PPC spend yet keep our enquiry levels consistent. We are very happy with our service and are seeing a steady growth in our website traffic, resulting in more enquiries into the business.
We are really happy with the work SEO Geeks have put into our SEO campaign, having a 6 month plan and live tracking portal allows us to track exactly what we are paying for and the effect it is having on our business.
We saw an instant boost of enquires due to our SEO rankings improving pretty much straight away from us working with SEO Geeks. We achieved position number 1 & 2 for all our targeted keywords within 3 months.